Social Media


Facebook is currently the biggest social networking site. It’s made to connect you with friends, family, groups and businesses. Since many people are connected to this social networking site you can use that advantage to promote your business.

With over a billion people connected to this site, can you imagine how many people your business can reach? Facebook is free. You can talk directly to those people who are interested in your business.

Facebook has a feature that enables you to create a page for your business or community. With this feature, you can build a relationship with your customers or visitors by posting your newest product or service, promotions, contests, events, sales, and a wide variety of other benefits that are unique to your business.

Facebook is a great social networking site that can drive traffic to your website. By providing links to your posts, you are inviting your friends, followers, or fans to check your site. With this process, you can drive more traffic to your business and this helps your ranking on search engines.

Having a Facebook page can help you track your success. It has a feature called Facebook insights that is used for analytics and data monitoring.

It is available only to the administrators of the page and is used to easily track your fan page engagement and the success of your posts. This is very helpful information in making adjustments to your postings or schedules. Facebook pages can also be used for customer service purposes. Visitors or customers may ask questions or make recommendations. Facebook can be used as an extension of your brand experience, so remember to satisfy your visitors and potential customers.


Twitter is another of the top social networking sites today. It is classified as a microblogging platform because, unlike Facebook, your post on twitter is limited to 140 characters which are called “tweets.” If your business is not yet part of Twitter, you are missing a huge opportunity for the growth and improvement of your business.

People go to Twitter because these users are hungry for new information, opportunities, services or products. Just like Facebook, business owners use Twitter for different reasons. Businesses most likely use Twitter for their marketing strategy and customer service.

People can follow you, or you can follow other people through Twitter. People who follow your Twitter account will see all the postings you’ve created. If you own a business, the best thing to do is follow, and be followed by interesting and influential people in your niche. Since everyone can see those who follow you, and who you are following, this can affect your credibility as a business owner.

First, keep your list clean by blocking all the spammers or anyone that has a bad image on Twitter that is following you. Second, develop a relationship with your followers by posting relevant topics and interesting content that can catch the viewer’s attention. If you want to find people that are interested in your business you can always use Twitter’s search bar.

Since you are limited to only 140 characters on Twitter it’s important to make your post engaging. Having a sense of humor while remaining relevant to your business is a good idea. People are still people. They like something that is funny, but relevant. Remember that all your posts will reflect on the image of your business. You can also post pictures that are relevant to your business niche and make them creative to catch the attention of your followers.